Setting Up Your Postback Conversions URL

Postback tracking is a way to track conversions on a website by sending a signal, or "postback," from an advertising platform or network back to the website when a user completes a desired action, such as making a purchase or filling out a form. This allows advertisers to measure the effectiveness of their campaigns and optimize them for better results.

To set up postback tracking for conversion tracking on a site, you would typically follow these steps:

Determine the conversion event you want to track on your website, such as a purchase or form submission.

Obtain the postback URL from your advertising platform or network. This URL will typically contain a unique identifier for your account and the conversion event you want to track.

Implement the postback URL on your website so that it is triggered when the desired conversion event occurs. This may involve adding a code snippet to your website's thank-you page or confirmation page.

Test the postback tracking to ensure that it is working correctly. This can be done by simulating a conversion event on your website and checking to see if the postback is received by your advertising platform or network.

Once postback tracking is set up, it works by sending a signal from the advertising platform or network back to the website when a conversion event occurs. This signal is typically sent in the form of a HTTP request or pixel, which contains information about the conversion event, such as the conversion value, the user's ID, and the time of the conversion.

The website then processes the postback and updates its conversion tracking data accordingly. This data can then be used by the advertiser to measure the effectiveness of their campaigns, such as the number of conversions, conversion rate, and ROI.

Overall, postback tracking is a powerful tool for advertisers to measure and optimize their campaigns, by providing accurate data on how users are interacting with their website and advertising campaigns.

To install the postback URL "https://analytics.com/tracking/action.json?token=tid&event=0&price=1.23", follow these technical instructions:

Log in to your website's backend or content management system (CMS).

Navigate to the page where you want to install the postback URL. This should be a page that users land on after completing the desired conversion event, such as a confirmation page or thank-you page.

Locate the HTML or code editor for the page. This may vary depending on your CMS, but it is typically found in the page's settings or options.

Insert the following code snippet into the HTML editor:

src="https://analytics.com/tracking/action.json?token=tid&event=0&price=1.23" style="display:none;">

Note: Make sure to replace "tid" with your unique token provided by the DSP.

Save the changes to the page.

Test the postback URL by completing a conversion event on your website and checking to see if the postback is received by the DSP.

Once the postback URL is installed, it will send a signal to the DSP whenever a user completes the desired conversion event on your website. This will allow the DSP to track and measure the effectiveness of your advertising campaigns, and provide you with valuable insights to optimize your marketing efforts.

To capture the tokenid in the postback URL "https://analytics.com/tracking/action.json?token=tid&event=0&price=1.23", you need to replace "tid" with your actual tokenid

Here are the steps to capture your tokenid:

Log in to your DSP account and navigate to the "Campaigns" or "Tracking" section, depending on your account settings.

Locate the campaign for which you want to generate the postback URL and click on it to open the campaign details.

Look for the "Postback URL" or "Conversion Tracking" section, and copy the tokenid

Replace "tid" in the postback URL "https://analytics.com/tracking/action.json?token=tid&event=0&price=1.23" with the actual tokenid you just copied from your Trafficroots account.

For example, if your tokenid is "12345", the postback URL should look like this: "https://analytics.com/tracking/action.json?token=12345&event=0&price=1.23".

By replacing "tid" with your actual tokenid, you can ensure that the postback URL is properly linked to your account and can accurately track conversions on your website.