How Consumers Engage with Digital Advertising: Insights and Stats

Digital advertising has become an integral part of our daily lives, with businesses vying for our attention across various devices and platforms. But how do consumers engage with digital advertising? In this blog post, we'll explore the latest insights and stats on how consumers interact with digital advertising and what this means for businesses looking to reach their target audience.

Mobile Devices are King: According to eMarketer, mobile devices account for over 70% of digital ad spending, making them the dominant platform for reaching consumers. A study by Google found that 61% of users are unlikely to return to a mobile site they had trouble accessing, highlighting the importance of mobile optimization in ensuring a positive user experience.

Video is on the Rise: Video has become an increasingly popular format for digital advertising, with 68% of consumers saying they prefer to learn about new products and services through videos. According to Wyzowl, 84% of consumers have been convinced to purchase after watching a brand's video, highlighting the effectiveness of this format in driving conversions.

Personalization is Key: Consumers are more likely to engage with digital advertising that is personalized to their interests and needs. A study by Epsilon found that personalized emails have a 29% higher open rate and a 41% higher click-through rate than non-personalized emails. Similarly, a survey by Infosys found that 86% of consumers said personalization plays a role in their purchasing decisions.

Social Media is a Powerful Platform: Social media has become a powerful platform for digital advertising, with over 3.8 billion people using social media worldwide. A study by Hootsuite found that 58% of consumers have bought a product after seeing an ad on social media, highlighting the effectiveness of this channel in driving conversions.

Influencers are on the Rise: Influencer marketing has become an increasingly popular tactic for businesses looking to reach consumers with digital advertising. A survey by Influencer Marketing Hub found that 63% of consumers trust influencer recommendations more than brand endorsements, highlighting the importance of building relationships with influencers who align with your brand values.

User-Generated Content Drives Engagement: User-generated content (UGC) has become a powerful tool for businesses looking to engage with consumers through digital advertising. A study by Stackla found that UGC is 20% more influential than other types of media when it comes to purchasing decisions, highlighting the importance of incorporating UGC into your digital advertising strategy.

In conclusion, consumers engage with digital advertising in various ways, with mobile devices, video, personalization, social media, influencers, and UGC all playing essential roles in the digital advertising landscape. Businesses looking to reach their target audience with digital advertising should keep these insights and stats in mind and create relevant, engaging, and respectful ads of the user experience. By doing so, businesses can drive conversions and build long-term customer relationships.